What you will learn
- Apply a practical, step-by-step framework to real business situations
- Use ready-made templates and checklists from every lesson
- Measure results with clear KPIs and improve them over time
- Complete hands-on action steps you can use in your own business
About this course
Plan, launch and optimise paid campaigns on Google and Meta that bring leads and sales at a profitable cost.
This course is organised into short, focused lessons. Each one explains a concept, shows how it applies to small and medium businesses, and ends with an action step so you build real progress as you learn.
Requirements
- No prior experience needed — just a business or idea to apply it to
- A laptop or phone with internet access
Finish the course, earn a certificate employers can verify
- ✓Unique certificate ID and QR code — anyone can confirm it is genuine on our verification page
- ✓Add it to your LinkedIn profile in one click and share it on WhatsApp
- ✓Download a print-ready PDF (A4 landscape) — yours to keep
Course curriculum
3 Sections · 10 Lessons · 1h 27m total length
Paid advertising essentials
Google Ads
Your instructor
Student reviews
Ananya Iyer
14-Sep-2026
(5)
Best course on paid ads I have taken. The testing and reporting templates are exactly what I needed at work.